Gentry ("Gentry," "we," "us") builds, hosts, and maintains professional websites for local and service businesses. This policy explains, in plain English, what information we collect, why, and what you can do about it. Gentry is a Launch Media company.
Information we collect
We only collect what we need to build and run your website and to communicate with you:
- Contact details — your name, email address, and phone number, so we can reach you.
- Business information — details you share about your business (business name, services, hours, location, logo, photos, and text) so we can build your site.
- Signup form entries — anything you type into the "Get My Website" form on this site.
- Payment information — handled entirely by our payment processor, Stripe. Gentry does not see or store your full card number.
How we use your information
We use the information you give us to:
- Design, build, host, secure, and maintain your website.
- Prepare a private preview and get your approval before launch.
- Contact you about your site, your subscription, and support requests.
- Process your monthly subscription payment through Stripe.
We do not sell, rent, or trade your personal information to anyone.
SMS & text message notifications
If you are a Gentry lead-notification customer, you may choose to receive job alerts by text message. This is entirely optional and you are never enrolled automatically.
How you opt in. You add your mobile number in your Gentry customer portal and check a box agreeing to receive lead-notification texts. We then send a one-time verification code to that number, and you must enter it before any alerts are sent. Only verified numbers ever receive messages.
What we send. Operational alerts only — a new lead matching your trade and service area, and the verification code itself. We never send marketing or promotional texts, and we never send you anyone else’s advertising.
Message frequency. Message frequency varies and depends on how many matching requests appear in your area. Your account has a daily limit on how many lead alerts you can receive, which you control.
Message and data rates may apply. Your mobile carrier’s standard messaging and data charges apply to messages you send and receive.
How to stop. Reply STOP to any message to opt out at any time, or HELP for assistance. You can also remove or deactivate the number in your customer portal, or email us.
We do not share mobile numbers. Mobile phone numbers and SMS consent are never shared, sold, rented, or otherwise disclosed to any third party for marketing or promotional purposes. Numbers are used only to deliver the messages you asked for, and are shared solely with the messaging provider that transmits them on our behalf. No mobile information is shared with third parties or affiliates for marketing.
Payments
Subscription payments are processed by Stripe, a third-party payment provider. When you check out, your card details go directly to Stripe under its own privacy and security terms. Gentry receives only the information needed to confirm your subscription (such as your name, email, and that a payment succeeded).
How your information is shared
We share information only with the service providers that make your website work — for example, Stripe for payments and our hosting infrastructure to serve your site. These providers act on our behalf and are limited to the purpose of running your service. We may also disclose information if required by law.
Data retention
We keep your information for as long as you are a Gentry customer and for a reasonable period afterward for record-keeping, legal, and tax purposes. You can ask us to delete your personal information at any time (see below).
Your choices & rights
You can ask us to:
- Access the personal information we hold about you.
- Correct information that's wrong or out of date.
- Delete your personal information (some records may be retained where the law requires).
To make any of these requests, just email us and we'll take care of it.
Security
Your website is served over HTTPS with an SSL certificate included, and we take reasonable measures to protect the information you share with us. No method of transmission or storage is ever 100% secure, but we work to keep your data safe.
Children's privacy
Gentry's service is for businesses and is not directed to children under 13. We do not knowingly collect personal information from children.
Changes to this policy
If we update this policy, we'll change the "Last updated" date above. Meaningful changes will be communicated to active customers.
Access or delete your information
Email contact@gentryassistant.com to access, correct, or delete the personal information we hold about you, or with any privacy question.