Gentry builds, hosts, and maintains websites for local and service businesses. We want this site — and the sites we build for our customers — to work for as many people as possible, including people who use screen readers, keyboard-only navigation, magnification, or other assistive technology. Gentry is a Launch Media company.
Our commitment
We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2, Level AA where reasonably achievable. We are not claiming full conformance with WCAG 2.2 AA. Accessibility is an ongoing effort, and parts of a website — especially content and images supplied by a business owner, or tools embedded from other companies — can fall short of the standard.
What we build in by default
Every website we build starts from the same foundation:
- Semantic HTML — real headings, lists, landmarks, and buttons, so assistive technology can describe the page structure.
- Keyboard navigation — menus, links, buttons, and forms can be reached and operated without a mouse.
- Visible focus states — you can always see which element the keyboard is on.
- Alternative text — meaningful images get descriptive alt text; decorative images are hidden from screen readers.
- Color-contrast checking — we check text and interface colors against WCAG AA contrast ratios when we choose a palette.
- Reduced-motion support — animations respect the operating system's "reduce motion" setting.
- Responsive, mobile-friendly layouts — pages reflow for small screens and for zoomed or enlarged text.
If an accessibility problem is reported on a site we built, we treat it as a fix — not a feature request.
Known limitations
We want to be honest about the places where a site may not meet the standard:
- Third-party embeds. Booking widgets, maps, review feeds, chat tools, social embeds, and payment forms are built and controlled by other companies. We choose accessible options where we can, but we cannot guarantee their accessibility or fix their code.
- Customer-supplied content. Text, photos, logos, menus, and PDFs provided by a business owner may lack alt text, use low-contrast colors, or embed text inside an image. We flag these when we notice them, but the content belongs to the business owner.
- Ongoing changes. Content added or edited after launch has not always been reviewed by us.
How we test
We use a combination of automated checks and manual review — keyboard-only walkthroughs, contrast checks, and page-structure review. Automated tools cannot catch everything, so reports from real people are genuinely valuable to us.
Reporting an accessibility problem
If any part of this site or a site we built for you is difficult or impossible to use, tell us. It helps if you can include the page address, what you were trying to do, and the browser or assistive technology you were using — but please write to us either way.
We aim to acknowledge accessibility reports within 3 business days and to work with you on a fix or an accessible alternative. If something takes longer to fix, we'll tell you where it stands.
Changes to this statement
If we update this statement, we'll change the "Last updated" date above.
Report an accessibility barrier
Email contact@gentryassistant.com with the page address and a short description of the problem, and we'll respond.